Franchisor’s obligation Franchisee’s obligation
Business Concept Entrepreneurial Spirit
Product Motivation
Trademark Commitment
Marketing/ Advertising Entrepreneurial Competence
Shop Layout Willingness of taking part in a Continuous transfer of knowledge
Know-How Costumer Focus
Pilot Project(s) Entrepreneurial Independence
Proven Business Model Employment in his own name and for his new account
On-Going Enhancement of Operational Processes and Organisational Structures Entrepreneurial Freedom in Decision Making
Grants right to use his Business model to Entrepreneurial Creativity
Brand Image Manpower
Training Programmes Capital
Purchase Savings Team player
Promotional and Advertising Material Market development
Support and further development of Business Concept Franchise fees for all rights granted by the franchisor